The softness and color of the gown really make a dramatic contrast with the harshness and coldness of the surrounding, and that adds to the concept of the music video. <3
I'm also mesmerized by the haunting vocals and guitar music in this song. It has a pretty strong folk element in it. Very different from Taylor's usual pieces. Everything seems to blend so well in the music video, from the music to the scene and back to the music. It's almost as if I can feel the urge to find that little bit of hope amongst the despair.